Climate Confident - Practical Climate Solutions That Cut Emissions
Climate Confident is for business leaders, climate professionals and policymakers who need to understand what is actually cutting emissions—and what it takes to make those solutions work at scale.
Each Wednesday, I speak with the executives, engineers, scientists, founders and policymakers turning climate ambition into measurable progress. Together, we examine the technologies, business models, policies and implementation strategies reshaping energy, transport, industry, supply chains, food and finance.
These are not conversations about distant targets, vague pledges or greenwash. They are candid discussions about what is working, what is failing, where the real bottlenecks lie, and how leaders can make better decisions about decarbonisation, resilience, investment and risk.
You will hear:
- Proven approaches to reducing emissions
- Hard-earned lessons from real-world implementation
- Analysis of the markets, technologies and policies driving the transition
- Honest examination of costs, trade-offs, setbacks and unintended consequences
- Practical ideas for turning climate commitments into action
New episodes are published every Wednesday at 7am CET. Subscribers also receive bonus episodes featuring highlights, analysis and emerging themes from across the series.
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Guest suggestions and feedback are welcome at Tom@tomraftery.com.
Climate Confident - Practical Climate Solutions That Cut Emissions
Can Athletes Move Climate Further Than Politicians?
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In this week's episode of the Climate Confident podcast, I’m joined by Lew Blaustein, founder and CEO of EcoAthletes, an organisation dedicated to inspiring athletes to lead the charge on climate action. We delve into Lew’s fascinating career pivot, from sports marketing to environmental advocacy, sparked by the events of 9/11 and a pivotal Tom Friedman article on energy dependence and global conflict.
Lew shares the unique influence athletes hold in shaping public opinion and how EcoAthletes works to empower them, providing the tools and resources needed to overcome challenges like misinformation, fear of backlash, and the "too sciency" perception around climate change. We discuss how athletes have led on social issues in the past – from civil rights to gender equality – and how they can bring that same drive to the climate crisis.
A standout topic is the EcoAthletes Collegiate Cup, where student athletes compete to reduce methane emissions by converting exercise into environmental currency, proving that sports and sustainability can go hand in hand. Lew also highlights Vote Climate, a campaign encouraging U.S. voters to make climate a priority in elections.
Whether you’re a climate advocate or just curious about the intersection of sports and sustainability, this episode offers a practical look at how athletes can become powerful agents of change. Listen in to explore how passion, competition, and leadership on the field can translate into meaningful climate action.
Tune in and join the conversation!
BTW - I have to apologise for the quality of my audio in this episode. We had builders in, and so I wasn't in my normally audio treated recording space. I did my best to fix the audio, but you can still realise it isn't up to its normal quality. Sorry.
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