Climate Confident - Practical Climate Solutions That Cut Emissions
Climate Confident is for business leaders, climate professionals and policymakers who need to understand what is actually cutting emissions—and what it takes to make those solutions work at scale.
Each Wednesday, I speak with the executives, engineers, scientists, founders and policymakers turning climate ambition into measurable progress. Together, we examine the technologies, business models, policies and implementation strategies reshaping energy, transport, industry, supply chains, food and finance.
These are not conversations about distant targets, vague pledges or greenwash. They are candid discussions about what is working, what is failing, where the real bottlenecks lie, and how leaders can make better decisions about decarbonisation, resilience, investment and risk.
You will hear:
- Proven approaches to reducing emissions
- Hard-earned lessons from real-world implementation
- Analysis of the markets, technologies and policies driving the transition
- Honest examination of costs, trade-offs, setbacks and unintended consequences
- Practical ideas for turning climate commitments into action
New episodes are published every Wednesday at 7am CET. Subscribers also receive bonus episodes featuring highlights, analysis and emerging themes from across the series.
Follow Climate Confident for practical climate solutions, informed debate and the insights you need to turn ambition into measurable progress.
Guest suggestions and feedback are welcome at Tom@tomraftery.com.
Climate Confident - Practical Climate Solutions That Cut Emissions
Factory Farming’s Climate Cost Is Bigger Than Most People Think
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Factory farming isn’t just an animal welfare issue—it’s a major driver of climate change, biodiversity loss, and public health risks. In this episode of Climate Confident, I speak with Thom Norman, co-founder of FarmKind, to break down the true environmental costs of industrial animal agriculture and explore solutions.
We discuss:
✅ How factory farming contributes up to 19% of global greenhouse gas emissions, primarily through methane, deforestation, and fertiliser use.
✅ The inefficiencies of animal agriculture—80% of cropland is used to feed livestock, yet it provides only 17% of global calorie intake.
✅ The role of antibiotic overuse in factory farming and its link to rising antimicrobial resistance.
✅ Why shifting to alternative proteins—such as plant-based and cultivated meat—could significantly reduce emissions and land use.
✅ The effectiveness of corporate campaigns in driving industry-wide change, such as the transition away from caged eggs.
We also discuss consumer choices and why the focus shouldn’t just be on individuals but on systemic change—better policies, clear food labelling, and investment in sustainable food innovation.
If you’re interested in supporting impactful organisations tackling factory farming, Thom shares how FarmKind helps direct funding to the most effective charities.
🎧 Tune in to learn how rethinking food production can cut emissions and improve global health.
🔗 Links & Resources:
FarmKind: FarmKind.Giving
Compassion Calculator: CompassionCalculator.org
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